The Unhidden Reasons Why You have High Website Visitor Bounce Back Rate | Top Solution

What is a Good Bounce Rate for a Blog or Website?

Your bounce-back rate could be such an appalling amount, right? It is patently obvious that a high bounce rate is bad, while a low one isn't. Anytime you sign in to your Google Analytics account, your high bounce back rate is there waiting for you.   I understand the anxiety of seeing the sum ramping up. The concern however is that statistics can be deceptive. How high really is too high for a Website bounce back

In this post, I'll show you how you can completely calculate the bounce rate and test it. This way, you're going to know if it's really too big for your field or if it's very natural.

In the definition of Google Analytics, website bounce back rate is actually the percentage of visits to a website by single interaction.

A good bounce rate for a blog or website should usually amount to 26%-70%.  You should endeavor to keep somewhere around 41 percent-55 percent on average.  Although, if you can somehow lower that down to 26—40 percent that's fantastic. for more understanding, please do visit Search Engine Journal.

Website Bounce Rate

What Causes  Bounce Rate?

"I have come, I have puked, I have left" is a very popular description of the bounce rate by Avinash KaushikYet what did it mean? 

Bounce rate is a metric measuring the majority of individuals landing on your website and doing absolutely nothing on the webpage they've entered. They end up not clicking on anything on the webpage. This implies that Google The analytics server doesn't obtain a signal from the website visitors. As there has been no engagement with the landing page, a user bounces and the visit comes to an end with a visit of one page. With the bounce rate, you can use it as a measure to point out your reader's quality of a webpage.

What Is The Formula For Calculating the Bounce Rate?

The bounce rate is formulated in the following way according to Google.
Bounce rate is one-page sessions split evenly by all sessions, or the proportion of all sessions on your webpage where users viewed just one page and prompted only one query to the Analytics server.
It gathers all sessions, in other words, where a visitor accessed only one page and divides it by all sessions.

That you have a high bounce rate can mean either of these; 

1. The webpage is of low quality. And there is nothing imploring to get involved. 
2. Your audience does not align the page's goals, as they will not be engaging with your page. 
3. Visitors already found the info they'd been looking for.

Does Bounce Rate Affect SEO?

Thesempost has it that many Googlers have asked these questions as to whether the bounce rate affects SEO and here is the utmost answer they have come up with. 

The bounce rate does not affect your SEO. Meaning, Google is not using data from Google Analytics in its search algorithm. But,  you have to make sure that when visitors visit the website from a search engine, they wouldn't bounce back and begin with search results, because that sort of bouncing is presumably a ranking factor. It may however be calculated differently from the bounce rate seen in Google Analytics.

Judging from a Yoast holistic SEO point of view, all aspect of your website needs to be fully optimized. Therefore, carefully examining your bounce rate will support you better optimize your website which contributes to your SEO.

How To Improve Bounce Rate

The first and only main reason your bounce rate can be lowered is by spicing your webpage engagement. There are, to my knowledge, two ways to look at the bounce rate. From the viewpoint of traffic, and from the viewpoint of a website.

If your traffic streams have high bounce levels then you'll have to dig at the visitors' preferences from the angle they are coming to your website. For example, j you place an advert on another website and the majority number of people that visited your site through the advert bounce, then know that you don't make their dream a reality. What they came for isn't what they met. You need to analyze review the ad and see if it corresponds to the page you are showing.

If your webpage equal to the visitors' standards and there is still always a high bounce rate, only then will you need to examine the website itself. How is your page usability?  Is there any call-to-action? Are there any internal links pointing to sites or articles related? Do you have an easy-to-navigate Menu? Does the webpage welcome visitors to browse your site more?   All these are things to keep in mind when optimizing your website.

End Part

The bounce rate is an indicator that can be used to evaluate marketing strategies. You can use that to quantify if you meet the expectations of your visitors. As we saw, visitors who bounce from your homepage don't automatically give a signal before leaving. 

The major point is this: while the bounce rate does not impact your page rankings explicitly, the bounce rate is still something that you should consider and should enhance.

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