The Basic Thing You Need To Know About ads.txt Adsense For Blogspot Blog and Wordpress Optimization (ads.txt file)

 ads.txt crawler - What are ads TXT files?

The ads.txt file otherwise Known as "Authorized Digital Sellers" is a practical initiative launched by the Interactive Advertising Bureau (IAB) Tech Lab to help, encourage, authenticate and improve the transparency of online publishers' advertisements. The primary aim of ads.txt is to safeguard the programmatic framework for both advertisers, publishers, in order to avoid fraud activities which typically occur while buying and selling ad slots (ad inventories).

Do I need an ADS txt file?

This is one of the most pressing questions that users in the internet phase ask, but you do not need to worry as we are going to, in this article, solve all the questions and many more like: Where do I put ads TXT in WordPress? How do I fix ads TXT in Blogger? What are custom ads TXT in Blogger? etc

Is ads TXT mandatory?


In a nutshell, the use of Authorized Digital Sellers - ads.txt or app-ads.txt is not mandatory but strongly recommended. This will help protect the brand from falsified inventories that are purposely mislabeled as coming from a particular domain, device, or video. Declaring approved sellers will help you collect spending from advertisers that may otherwise have gone to counterfeit inventories.

app-ads.txt

Authorized Sellers for Apps or app-ads.txt Is addition to the regular Authorized Digital Sellers. It extends compatibility to support ads displayed in mobile apps and ensures that your app ad inventory is sold only through channels that you have marked as approved. Creating an app-ad.txt file allows you greater power about who may sell advertisements on your site, which helps prevent marketers from offering counterfeit inventories. 

Exchanges, supply-side platforms (SSPs), and other customers and third-party providers make the app-ads.txt files publicly accessible and crawlable.



ads.txt Adsense For Blogspot Blog and WordPress Optimization

In easy sentences; the "ADS.TXT" is a list of website owner-approved publisher accounts from which the advertisements can be shown on the website. This will prevent fake ad placements from unknown accounts, which will help dramatically boost the security of your website by monetizing your content.

It is a compelling premise for ad publishers to show clearly the buyers who are allowed to sell their advertising on the web using the txt file Advertising (Authorized Digital Sellers).

It's a new concept that aims to counteract the behavior of bad players trying to benefit from the digital global market's arbitrage (profitable ad slots) ad inventory. This Ads.txt tool can boost advertising network with legitimate ad buyers to weed out frauds & resolve illegal sellers who falsify ad inventory & spoof domains on platforms for programmatic ad exchanges.

Obviously, this ads.txt as a fair initiative makes the sale of counterfeit products more difficult for ad fraud scammers. This is a single intervention that is battling these frauds (costing more than $40 billion by 2022) and helping to protect the publisher's earnings by the amount of ad revenue that is really intended for them as well as stopping money from being taken away from buyers. IAB takes the effort, which is well-known as "Ads.txt"—and I recommend you enforce it now. Let's find out what you need about ADS.TXT and how to integrate it easily on your website.

How Does ads.txt File Work?

Ads.txt operates by providing a publicly available database for publisher inventory of authorized digital sellers which can be indexed and checked by programmatic buyers if they decide to purchase inventory from authorized sellers. Initially, the involved publishers must update to their domain their list of approved sellers.

Programmatic buyers will then search the web for ads.txt files for each contributing publisher to develop a collection of approved sellers. Then programmatic buyers will create a filter that matches their collection of ads.txt against the data given in the request for the OpenRTB bid.

How Does Ads.txt File Format Look Like?

The attached image below is how ads.txt looks like.

Ads.txt format
I'll walk you through the steps to generate a new ads.txt file for the purposes of this post. The ads.txt file consists of several mandatory fields and the number of rows separated by commas. 

"Linked Network" Or the ad network domain of the advertising system linked to by the bidders.

"ad network account IDOr account ID of the publisher. This is the code associated with the First column ad network.

DIRECT” This will be used to mean that the publisher directly regulates the account displayed on the device. This appears to mean a direct contract of business between the advertisement network and the publisher.

RESELLER” Use to mean that the publisher allowed another body to oversee the account.

"certification authority IDIs the special importance the advertisement network assigns

What is the difference between "RESELLER" & "DIRECT in Ads.txt?"

DIRECT in ads.txt”  Displays a clear association between the publisher or the owner of the content and the advertising network or Ad exchange (such as Adsense). It also means that there are no secret or indirect ties for selling ad inventories between the distributor and the ad network.

RESELLER in Ads.txt” Demonstrates that yet another publisher has permitted another party to sell the ad inventory on behalf of the publisher (like Adsense). This also indicates an informal link exists between the publisher and the ad network for the selling of ad inventories.

How To Add Ads.txt To Blogger/WordPress? (Ezoic Ad Optimization)

How to fix ads.txt file in bloggerIn all, the Blogspot blog is great, but certain features render it wired to use. Blogspot blog has provided us with the generation and editing of the robots.txt file so far, but there is no choice for implementing ads.txt in the blogger platform. You will NOT build a file from the blogger dashboard into the root directory. But you can enforce ads.txt in your domain through fast steps, even if you use Blogger or WordPress.

Setup ads.txt Into Blogger with this Steps

  • Create An Account With Ezoic

To add the ads.txt file to your website you should have an Ezoic account. Publishers can create their own ads.txt file directly to Publisher's Ezoic Ad platform to see who is allowed to sell their inventory. If an ads.txt file is created & cached in the root level domain, consumers, advertisers, third-party vendors, and exchanges can make it publicly available and crawlable.

Ezoic is a Google-certified platform developed specifically for you to gain more money with your Adsense. So, there's no need to worry about Ezoic.
Ezoic lets you create and execute ads.txt easily for your domain.
  • Ads.txt Website App
If you have set up an Ezoic program, such as Cloudflare and Mediation, you must also install the Ads.txt app. 

Go to add store > > Click "Ads.txt" > > Install.

  • Setting up Ads.txt
When the ads.txt app is enabled, you'll receive 4 or 5 columns (as seen in the image). 

If you're using Google Adsense; you'll need to add all of your details as follows:

Ad Network Domain >> type "google.com"

Ad Network Account ID >> type your publisher account ID shown in Adsense account settings as "pub-xxxxxxxxxxxxxxxx"

Account Type >> Choose "DIRECT"

Certification Authority ID (optional) >> Copy-paste "f08c47fec0942fa0" (its same for all Adsense publishers across the globe)

And you are going to get the outcome as:

google.com, pub-xxxxxxxxxxxxxxxx, DIRECT, f08c47fec0942fa0

You will need to add the following for your reseller account, as your Adsense uses Ezoic:

google.com, pub-xxxxxxxxxxxxxxxx, RESELLER, f08c47fec0942fa0

In the case of publishers Media.net; 

To access the contents of the ads.txt file, you must drop the mail to your account manager. 

He will provide you with three sections separated with commas, such as media.net, 12345, DIRECT, XXXXXX

How to Set up an Ads.txt file in blogger blog:

1ST PHASE: Migrate to Blogger Dashboard

2nd PHASE: Choose "Settings"

3rd PHASE: Click "Search preferences"

4th PHASE: At the bottom of the right side, you can see an option "Monetization"

5th PHASE: To edit, you will see the option "Custom ads.txt."

6th PHASE: Add the settings provided by all your 3rd party Ad networks and Save. 

7th PHASE: By going to the URL like "https//your website domain .com / ads.txt," you can search the Ads.txt file.

Bottom Line:

The installation of Ads.txt in the blogger dashboard has the cap of 10,000 characters that is not enough for most experienced bloggers, so it recommends you try using Ezoic software to install Ads.txt in the blogger account's root directory.

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